flirted mouse click - digital marketing, creative and art, the right brain and the left of

Fila First Steps

2007-11-01T15:49:00.000+08:00

Credit:
Agency: Santa Clara, Sao Paulo, Brazil
Client: Fila

61 Billion Searches a Month by Global Internet Users.

2007-10-16T12:51:00.000+08:00

Report by ComScore in latest study of search market revealed 61 billion searches were conducted globally in August 2007. The APAC region contributed 20 billion searches by 258 million unique searchers making it top of the list by region in both figures.

Google sites alone takes up 37 billion searches (~60% of total no. of searches) giving it a role of dominator followed by Yahoo sites with less than a quarter of Google's share in search.

Localization is still a challenge for the global players. Like in China and Korea, local search engines are leaders out-performing Google and Yahoo in their corresponding markets.

Link(s):
61 Billion Searches Conducted Worldwide in August

IKEA Dream Kitchen.

2007-10-07T12:39:00.000+08:00

It's a linear video. And it's nothing linear. The journey runs across kitchens of various styles in a path on users' control. Don't miss the "turn around" function.

These guys are doing better and better in playing this frozen-moments-with-user-view-control trick. What's next? Timeline user control? That will add to the current 2.5 dimensions into 3.5 dimensions. Spacetime, huh?

Credit:

Agency: Forsman & Bodenfors, Stockholm

Client: IKEA

Link(s):

IKEA Dream Kitchen

Sharp Aquos.

2007-10-04T13:13:00.001+08:00

When lines pulled from cursor forming shapes consonant with Felix Mendelssohn's "Fruhingslied" / Claude Debussy's "Colliwogs Cake Walk", it feels like you're orchestrating the piece of music.

Alluring imaginations, delicious interactions presented in captivating visuals and copy (Not a piano. But, has sweet sound. Not a flower. But, ecological). This site definitely escalates the product.

Credit:
Agency: Hakuhodo i-studio
Client: Sharp

Link(s):
Sharp Aquos

Dove Onslaught.

2007-10-02T20:38:00.001+08:00

Appears to be less compelling then the first, Dove launched it's second viral video after "Evolution". Based on the Real Beauty platform, derived new message "Talk to your daughter before the beauty industry does".

Typography motion graphics make-over of Pulp Fiction classic scene.

2007-09-30T01:32:00.000+08:00

Refreshing look of this classic scene in the 94's movie. Just as striking.

Motion graphics credit:
Jarratt Moody

Link(s):
Pulp Fiction

Banner game comes with an "Oh!".

2007-09-28T01:37:00.000+08:00

Link(s):
http://www.virtualsofa.net/tattoo/

Quick checklist for game concept before commencing an online promotion / branding mini game.

2007-09-28T01:05:00.000+08:00

Often been asked by clients whether to develop online mini games is a cost effective channel for promotion or branding. That depends largely on a matrix of business objectives, target group, resources and existing web assets. Yet to get rid of making wrong investment of online marketing budget, there's a quick checklist to x-ray the game concept:

1. High relevancy to your product / service
2. High relevancy to your target group
3. Sound game logic and visual / audio presentation
4. Addictive & engaging elements
5. A "Oh!"
6. A "Wow!"

If it passed on 1, 2 & 3, basically the game alone deserves a green light. 4, 5, 6 are harsh screens. Together they can entwine into a whirlpool of viral power, a big hit and a handful of awards.

New York Times dropped it's paid subscription program.

2007-09-25T16:19:00.000+08:00

New York Times dropped it's 227K subscribers, US$10M revenue a year "TimesSelect" paid subscription program days ago. Access to most of the newspaper's archives and columns is now free.

"Our projections for growth on that paid subscriber base were low, compared to the growth of online advertising," said Vivian L. Schiller, senior vice president and general manager of the site, NYTimes.com.

The archives and opinion columns are expected to drive a lot of reader traffic to the site, contribute to advertising revenue, directly and indirectly.

It's been a long debate whether online version of printed media should go for paid subscription model or online advertising model (or the hybrid of, which was once most popular). Continuous advancement of online advertising technology pulls its weight and it's getting clear that online advertising is more sexy and will get more sexy for media targeting the majority mass.

Exceptions are those in niche markets and/or the readers are willing to pay premium subscription fee.

Full article:

Times to Stop Charging for Parts of Its Web Site

Greeting in 759,375 faces.

2007-09-23T17:43:00.000+08:00

U.S. based agency Mono made a greeting mini-site with face generator which can come up 759,375 faces in combinations of staff's facial features like noses and eyes. You can change a part at a time, shuffle a face and more. Imagine the fun their clients have watching freaky "familiar" faces.

Link(s):

Monoface - http://www.mono-1.com/monoface/

Mono - http://www.mono-1.com/main.html

Kate Moss Hologram in Alexander McQueen Fashion Show.

2007-09-22T14:35:00.000+08:00

After Hussein Chalayan's sci-fi like 2007 s/s show, now Alexander McQueen puts up a fashion show without a real model on stage.

Light a candle for the innocent victims of online child abuse.

2007-09-21T13:55:00.000+08:00

An online campaign against child pornography calls for visitors' participation by making a few clicks to light up a candle of support.

Aimed to achieve a million candles in 4-months time, it turned out received over 2 million in same period. The site doesn't contain much information nor is exceptionally well-crafted. Yet the ease of participation and the potent message tapped well to drive the light-hearted internet surfing mass.

Link(s):

http://www.lightamillioncandles.com/